As the most forward-facing element of our brand, our wordmark is used on branded collateral whenever possible. All guidelines should be followed to maintain the consistency of the brand, and the wordmark should never be altered in any way. Our simple, all caps, sans serif word mark successfully balances the other less conventional components of our identity. And the clean letter-forms are inherently appropriate to the architectural & interior design industry FORM operates in.
While the primary wordmark should be used in most cases, our alternate logo can be used at the designers discretion or in areas where more context for the service is needed.
Simple in nature so that it can easily be scaled across multiple platforms. This Hexagon is used as an icon in composition where our wordmark would we difficult to read, for example a Favicon in web design.
The hexagon can also be used as a simple brand reminder in other visuals where the name or logo of the brand is already present